Moroccanoil - Oxidative Cream Developer 20 Vol (6%) – 1 Litre

The “Standard-Setter” for Ultimate Versatility. Lift, Cover, and Radiate.

The Moroccanoil 20 Volume (6%) Developer is the essential, must-have tool for any serious colorist. Known as the “industry standard,” this developer is designed for those who need a reliable, predictable result every single time—whether you’re looking for a standard lift of 1 to 2 levels or complete, seamless grey coverage.

It strikes the perfect balance between power and preservation. While it provides the necessary “open” to the hair cuticle for permanent color to take hold, it utilizes Moroccanoil’s signature oil-infused technology to ensure the hair fiber remains resilient and incredibly luminous throughout the process.

Why It’s the Gold Standard:

• ArganID™ Technology: Features positively charged micro-particles that are magnetically attracted to the negatively charged hair fiber. This allows antioxidant-rich argan oil to be infused deep into the cortex during the chemical process, repairing the hair as you color.

• ProArginine System: Acts as a highly effective yet gentle alkalizing agent. It supports the hair’s natural protein structure, leaving the hair feeling conditioned and looking “salon-finished” rather than chemically stressed.

• The Grey Coverage Specialist: This is the go-to strength for 100% grey coverage. It provides the ideal amount of cuticle swelling to allow pigment to drive deep into stubborn, coarse, or resistant white hairs.

• Perfect Mixing Consistency: The rich, stabilized cream formula mixes effortlessly with color. It provides a smooth, easy-to-spread texture that ensures even saturation for “root-to-tip” perfection.

Product Specifications:

💡 Pro Tips for Your Site:

• Best Paired With: The essential partner for Moroccanoil Color Rhapsody (Permanent Color) and Blonde Voyage Lighteners for standard lifting and highlights.

• The Lifting Sweet Spot: Use 20 Volume for a standard 1–2 levels of lift on natural hair. It is the safest choice for maintaining hair integrity while achieving a noticeable change in shade.

• Maximum Saturation: For clients with dense hair, the 20 Volume provides the perfect “slip,” allowing the brush to glide through sections while ensuring every strand is fully coated for a uniform, “expensive” finish.