Goldwell StyleSign - Roughman Texturizing Paste – 100ml

Maximum Hold. Maximum Matte. Total Control.

The legendary Goldwell Roughman is back and stronger than ever. Now upgraded to a Hold Level 5, this high-performance texturizing paste is designed for those who demand a style that stays put from morning until night. It provides instant, ultra-strong hold and a completely matte finish, making it the ultimate tool for “rough,” disheveled textures or sharp, structured looks.

Whether you’re battling the Wellington wind or a long day in the office, Roughman keeps your hair exactly where you want it.

Why it’s a Global Bestseller:

• Level 5 Extra-Strong Hold: Goldwell’s highest hold factor for a paste. It locks styles in place instantly without the “wet” look of gel.

• Ultra-Matte Finish: Absorbs light to provide a natural, shine-free texture that looks effortless and “lived-in.”

• 72-Hour Humidity Resistance: Specially formulated to keep your style from collapsing or frizzing out in damp conditions.

• Marine Bamboo Technology: A new addition to the formula that provides natural strength and flexibility while shielding the hair from UV rays and environmental stressors.

• Non-Greasy & Quick-Drying: The creamy consistency makes it easy to distribute, but it sets quickly to a firm, dry finish that isn’t sticky to the touch.

How to Use Like a Pro:

1. The Warm-Up: Rub a small amount between your palms. The friction warms the paste, making it easier to apply evenly.

2. On Dry Hair: For the absolute maximum matte effect and strongest hold, work it into completely dry hair.

3. On Damp Hair: For a slightly more “sleek” but still firm look, apply to towel-dried hair and allow to air-dry or blow-dry into shape.

4. Sculpt: Use your fingertips to “piece out” sections and create definition.